![NOSIGNER: AUTORO Inc. cloud-based RPA service logo featuring cat's paw, emphasis on user-friendly automation solutions.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f260e04b27c9ddb02aa_brandhave.it%201%20(MAIN).jpg)
The Art of Simplifying Complex RPA Through Feline-Inspired Visual Identity and Intuitive Communication
AUTORO Inc. rebrands its cloud-based Robotic Process Automation (RPA) service to combat its intimidating image. The essence of the brand is encapsulated in the name "AUTORO," a blend of "Web Auto Robot" and "otoro"—a favored tuna cut among cats, signifying the brand's focus on user-friendliness.
The logo employs a cat’s paw, inspired by a Japanese saying about needing help in busy times, thereby underlining AUTORO’s role as a helpful tool for busy professionals. Its geometry is based on the cardioid curve, which complements the robotic nature and aligns with the Thousand-Armed Avalokitesvara, symbolizing multifaceted assistance and emphasizing accuracy, reliability, and friendliness.
Autoro-kun, the brand mascot, integrates a cat, a robot, and otoro sushi to extend the brand's narrative across multiple platforms. AUTORO succeeds in simplifying the complexities of RPA through intuitive nomenclature and strategic visual elements.
![](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f8d2fec839a81a6af4b_brandhave.it%20459.jpg)
![NOSIGNER: AUTORO visual identity, cat paw logo inspired by Japanese saying, designed for busy professionals needing automated assistance.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f8cffed63d6a55ead88_brandhave.it%20460.jpg)
![](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f8cccb9c9f7b027b065_brandhave.it%20461.jpg)
![NOSIGNER: AUTORO logo geometry based on cardioid curve, aligns with robotic aspects and symbolizes reliability and friendliness.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f8c5efe67b787375202_brandhave.it%20462.jpg)
![NOSIGNER: AUTORO business cards featuring Autoro-kun mascot, consistent branding for simplifying RPA complexities.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f8b80f18c9bcf24afac_brandhave.it%20463.jpg)
![NOSIGNER: AUTORO digital background, Autoro-kun icon for Zoom meetings, extends visual brand narrative in remote settings.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f8b80f18c9bcf24af9c_brandhave.it%20464.jpg)
![NOSIGNER: AUTORO service introduction video thumbnail, featuring Autoro-kun, targeted at demystifying cloud RPA for users.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65315f8b5efe67b7873751c3_brandhave.it%20465.jpg)