AUTORO Inc. rebrands its cloud-based Robotic Process Automation (RPA) service to combat its intimidating image. The essence of the brand is encapsulated in the name "AUTORO," a blend of "Web Auto Robot" and "otoro"—a favored tuna cut among cats, signifying the brand's focus on user-friendliness.
The logo employs a cat’s paw, inspired by a Japanese saying about needing help in busy times, thereby underlining AUTORO’s role as a helpful tool for busy professionals. Its geometry is based on the cardioid curve, which complements the robotic nature and aligns with the Thousand-Armed Avalokitesvara, symbolizing multifaceted assistance and emphasizing accuracy, reliability, and friendliness.
Autoro-kun, the brand mascot, integrates a cat, a robot, and otoro sushi to extend the brand's narrative across multiple platforms. AUTORO succeeds in simplifying the complexities of RPA through intuitive nomenclature and strategic visual elements.