![Mucho TFG: South Africa's Fashion Retail Transformation](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d1854abc6a6496ba4089d_brandhave.it%201%20(MAIN).jpg)
Bash: Creating a multi-channel TFG identity
In pursuit of omnichannel retail dominance, TFG, South Africa's leader in fashion and lifestyle retail, has embarked on a transformational journey. Their goal was to seamlessly integrate the extensive brand portfolio into a unified digital ecosystem.
Focusing on visual identity, we developed a process that meticulously combined the essence of the TFG brand, its heritage and market knowledge. Our goal was to provide a visually consistent and attractive presentation on a digital platform.
Beyond technology, the competitive landscape in which global giants are entering the market was also addressed.
The out-of-the-box approach combined strategic vision and visual innovation while protecting the TFG brand legacy.
The Bash project is a testament to TFG's commitment to redefining omnichannel retail in South Africa and beyond through a visually striking and consistent brand identity.
![](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d18e20eb88cac7ee2ee2e_brandhave.it%20375.jpg)
![](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d18e28cb7ac39a7fdc792_brandhave.it%20376.jpg)
![Mucho's Expertise: TFG's Digital Brand Evolution](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d18e2070497491046519c_brandhave.it%20377.jpg)
![Crafting TFG's Future: Mucho's Digital Integration](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d18e2b4782bb88c8bef63_brandhave.it%20378.jpg)
![](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d18e2d861717d32f6535a_brandhave.it%20379.jpg)
![Mucho's Approach: TFG's Brand Evolution](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d18e2b4782bb88c8bef42_brandhave.it%20380.jpg)
![TFG's Vision Realized: Mucho's Digital Expertise](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/651d18e28cb7ac39a7fdc760_brandhave.it%20381.jpg)