Creating Dashi's Identity: A Nod to Tradition and Taste at Ramen Takeaway

The Dashi Ramen brand stands out with an inventive typographic approach, emphasizing transparency and instant recognition in the rapidly evolving takeaway industry.

A key element of Dashi's identity is the logo with a twist: the letter "D" artfully transforms into a Narutomaki spiral, paying homage to the traditional ramen ingredient, signifying authenticity and culinary prowess. This design choice not only captures the essence of Dashi's offering, but also infuses the brand with a dynamic, vibrant spirit, reflecting the vivid experience of enjoying ramen.

Adding a layer of ingenuity is the letter "S" in the logo, which is whimsically shaped like ramen noodles, emphasizing the restaurant's focus on ramen while also introducing a fun and memorable element. This clever detail improves brand recall, ensuring that Dashi is synonymous with both quality and creativity in customers' minds.

With these thoughtful design decisions, Super Studio has distilled the essence of Dashi Ramen into a visual identity that speaks of tradition, flavor and a bit of fun.