"Embracing the Richness of Human Stories: Sonder's New Identity Celebrates People-Centric Data Research"

Sonder, previously known as Consumer Insight, needed a brand transformation to reflect their evolved approach to data research. Inspired by the concept of 'sonder'—the realization that each individual has a unique, intricate story—the new identity centers on celebrating human experiences.

Using a collage of photos and moments, the visual language captures the depth of interconnected human stories. This fresh identity spans a revamped website, presentation decks, and social assets, all designed to communicate their people-centric methodology.

With a more evocative name and cohesive brand, Sonder now resonates more deeply with audiences and is poised for expansion into new markets.