Bowie skincare: visual identity expressing transformation and precision duality.

Bowie, a microneedling skincare brand, necessitated a complete brand system and custom tool design. The core strategic inputs for the visual identity and tone were transformation and the inherent contrast within the process and target audience.

This duality is translated into visual elements: typography pairs a soft font with a sharp, precise one. The abstract butterfly logo serves as a direct representation of transformation. Bespoke product design for the tool aligns with the established aesthetic.

Content art direction extends these concepts, using the tool pressed into balloons. This technique communicates the tension of the microneedling process and the desired outcome of plump skin.

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