Redefining nightlife elegance: the classic charm and seductive mystery of the Fritz Bar

In a striking combination of vibrant colors and classic aesthetics, the Fritz Bar branding in Lucerne stands as a testament to the power of visual storytelling. Central to this design ethos are deep red tones and mid-century elegance, creating an atmosphere that encourages exploration and enjoyment at the bar. This comprehensive branding effort includes visual identity, interior design consultation, menu and label design, as well as a robust digital presence, capturing the essence of Fritz Bar as a haven for history and sensory experiences.

The brand strategy incorporates core values of fascination, risk, intimacy, turbulence and consistency (FRITZ), anchoring the brand in authenticity and purpose. Featuring rich reds and personalized, hand-drawn elements, the design reflects Fritz Bar's unique personality, blending seamlessly with the interior's mid-century motifs to create a cohesive narrative. Detail-oriented, from color schemes to furniture selection, the design philosophy emphasizes the unique character and warmth of the bar, particularly highlighted in the bespoke bar counter, which is a combination of red velvet and wood.

Thanks to its holistic approach, Fritz Bar is a monument of intimacy and charm, inviting customers to a land where every detail contributes to an unforgettable experience.