Brami: redefining Italian pantry staples for a health-conscious era

Brami, a California-based company, is redefining the Italian pantry with plant-based products centered on the ancient lupini superbean. The core essence of the brand lies in its promise of "food that frees you," directly addressing the American consumer's perception of traditional Italian cuisine as a "cheat day" indulgence.

This insight stems from an ethnographic study revealing a common association of Italian food with dietary consequences due to prevailing diet culture and carbohydrate aversion. Brami's founders sought to disrupt this narrative, emphasizing the inherent nourishment of genuine Italian food when reimagined through their better-for-you lens.

The visual identity and messaging aim to modernize the aesthetic of Italian food products while retaining cultural authenticity, effectively bridging tradition with contemporary health consciousness.