Reimagining Summer: Club Piscine's brand evolution

The rebranding of Club Piscine, a collaborative effort between Rouge Cardinal and Caserne, focused on evolving an iconic Quebec brand while preserving its established heritage.

The core essence aimed to be conveyed was the feeling of "The Best of Summer," translated into the tagline "Le meilleur de l’été." This motto encapsulates both the warmth associated with summer and the product quality.

The project's insight stemmed from the challenge of appealing to a new generation without alienating existing customers. Inspiration was drawn from the brand's history and iconic visual elements, ensuring a seamless transition.

Key visual elements, including a revised color palette and a modernized logo, were refined to enhance system flexibility while maintaining instant recognition and honoring the brand's legacy.

This strategic repositioning reflects a commitment to a unified and refreshed customer experience across all franchised locations.

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