The 2022 rebrand of the UK's Crafts Council fuses legacy with modernity, most notably in its multi-channel membership platform and the redesign of Crafts Magazine.
Typography inspired by classical crafts like calligraphy and stone carving conveys an elevated experience. This choice not only adds prestige but also resonates with the tactile essence of craftmaking.
The new logotype incorporates elements from Morris Troy, a 1892 typeface by craft pioneer William Morris. This serves as a bridge between historical roots and future aspirations, grounding the brand in a rich legacy while orienting it toward modernity.
An accompanying icon influenced by makers' marks acts as a stamp of authenticity. This distinctive element solidifies the brand's authority in the modern craft community.
The redesigned visual identity harmoniously blends tradition, authenticity, and contemporary relevance, offering a focal point for both history and modernity in the craft world.