DING: Effortless home repairs, built on trust and approachability

HomeServe's new subscription service, DING, redefines home repairs through a meticulously crafted brand identity that prioritizes ease and reliability. The core essence of DING is encapsulated in its name, which instantly conveys a playful, speedy, and helpful tone, mirroring the brand's promise of simplicity.

This verbal identity is seamlessly integrated with a visual strategy featuring a versatile, animated mascot that personifies warmth and adaptability. The robust headline font further reinforces this balance, suggesting both steadfastness and dynamic efficiency. The brand's insight lies in transforming the often-stressful experience of home repairs into something as straightforward and reassuring as a simple 'ding', fostering immediate recognition and trust.