Desnudo revamp: Creating a solid brand identity for specialty coffee pioneer Austin's

Desnudo, an Austin specialty coffee brand, is known for sourcing the highest quality beans from small, independent farms. As their coffee trailer business grew rapidly, they needed a consistent brand identity to support their growth.

Working closely with the founders, a comprehensive branding system was developed that included direct-to-consumer delivery, wholesale, social media, packaging and printing.

This new identity underlines Desnudo's commitment to quality and mission to transform the coffee industry. The most important element of the brand is telling the stories of the unique farms it works with, ensuring that their vision is consistently communicated - changing the world one cup at a time.

The refreshed branding not only supports their expansion plans, but also reinforces their commitment to sustainability and social engagement.