![Pink Pony Creative. DoPaw logo design NZ pet brand identity.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65c4b85d7fce0a2ee1322c23_brandhave.it%201%20(MAIN).jpg)
DoPaw: A Vibrant Identity for Pet Lovers
In a collaborative effort, Pink Pony Creative and DoPaw unveiled a brand identity and packaging design that aims to capture the essence of pet companionship. This project aimed to create a brand that not only stands out on the market, but also encourages animal lovers to engage in social media.
The basis of the design are carefully drawn illustrations that add a playful charm to the brand's identity. With imaginative depictions of bones, steaks, and paw prints, each piece reflects a unique touch that resonates with its target audience.
Color plays a key role in this design, with a contrasting palette of deep and baby pinks with vibrant shades of orange and peach. These choices create a visual symphony that is both captivating and memorable, ensuring a lasting impression on consumers.
Overall, Pink Pony Creative's approach to DoPaw's brand identity and packaging design successfully embodies the joy and uniqueness of owning a pet. Through the strategic use of illustration and color, the brand stands out not only as a product, but also as a celebration of unforgettable moments shared between pets and their owners, making it instantly recognizable and easily shared on social media platforms.
![Pink Pony Creative. Unique pet brand identity design by DoPaw NZ.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65c4b94f848f8137446a70a5_brandhave.it%20893.jpg)
![Pink Pony Creative. DoPaw brand creation for pet lovers New Zealand.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65c4b94f3505c2bb99c1a540_brandhave.it%20894.jpg)
![Pink Pony Creative. Innovative NZ pet branding DoPaw identity design.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65c4b94f5b505d504ddafbef_brandhave.it%20895.jpg)
![Pink Pony Creative. DoPaw pet-friendly brand design New Zealand.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65c4b950d247ddf3090a3b8b_brandhave.it%20896.jpg)
![Pink Pony Creative. Creative pet brand DoPaw identity NZ design.](https://cdn.prod.website-files.com/641597e1b071a70d9268232c/65c4b950d2863cedd96e83b0_brandhave.it%20898.jpg)