In a collaborative effort, Pink Pony Creative and DoPaw unveiled a brand identity and packaging design that aims to capture the essence of pet companionship. This project aimed to create a brand that not only stands out on the market, but also encourages animal lovers to engage in social media.
The basis of the design are carefully drawn illustrations that add a playful charm to the brand's identity. With imaginative depictions of bones, steaks, and paw prints, each piece reflects a unique touch that resonates with its target audience.
Color plays a key role in this design, with a contrasting palette of deep and baby pinks with vibrant shades of orange and peach. These choices create a visual symphony that is both captivating and memorable, ensuring a lasting impression on consumers.
Overall, Pink Pony Creative's approach to DoPaw's brand identity and packaging design successfully embodies the joy and uniqueness of owning a pet. Through the strategic use of illustration and color, the brand stands out not only as a product, but also as a celebration of unforgettable moments shared between pets and their owners, making it instantly recognizable and easily shared on social media platforms.