Yardstick: Reimagining Canine Luxury Through a Meticulously Curated Visual Identity

Headquartered in Nashville, TN, Yardstick is more than just a pet hotel; is the archetype of high-class, personalized dog care. The name "Yardstick" serves two purposes: it provides a benchmark for quality pet services, while at the same time evoking a sense of homely luxury through elementary references to "yard" and "stick".

Yardstick's visual identity is designed to resonate with Millennial and Gen X dog parents. It features a custom, bold logo filled with subtle character elements. A solid yet inviting typeface seamlessly expresses the brand's personality. An additional contribution to the identity are non-standard shapes and framing mechanisms inspired by dog toys. Together, these design elements reinforce Yardstick's premium status while maintaining an inviting, friendly tone.

Essentially, Yardstick's visual identity encompasses its core offering: exceptional, stress-free care in an environment that combines comfort with luxury. It shows how meticulous design choices can result in an elevated and recognizable brand identity.