Flor&Fjære: An identity rooted in a family's journey of transforming a windswept islet into a vibrant garden oasis.

Flor&Fjære, nestled in the cold fjords outside Stavanger, Norway, is a unique family-owned destination transformed by the Bryn family from a barren islet into a vibrant garden oasis​1. The brand's visual identity, anchored by the sophisticated and bubbly typeface GT Ultra, mirrors the dynamic charm of their garden and the greenhouse restaurant​​.

An expansive palette of greens, borrowed from the garden's splendor, forms the base of the brand's color identity, creating a rich, immersive visual experience​​. At its heart, Flor&Fjære embodies the family's commitment to exceptional hospitality, using fresh, locally-sourced ingredients in their restaurant​​

In collaboration with Finnish illustrator Robert Lönnqvist, a set of brand illustrations was created, expressing the emotional experience of Flor&Fjære and forging a consistent visual language across the brand​1​. This commitment to consistency extends to their digital presence. The website offers engaging storytelling and a smooth booking experience, replicating the welcoming aura of the island​​.

Flor&Fjære's comprehensive identity reflects the transformative journey of the Bryn family and the enchanting allure of the garden oasis they've created​​.