Gentlee builds a sensory bedtime brand around emotional insight, natural care and child-focused design

Gentlee emerged with a focused ambition: improve children’s sleep through a natural, magnesium-based foot spray. Built around the insight that when children sleep well, their parents do too, the brand positions itself not just as a product, but as a nightly companion.

Rather than leaning on conventional nighttime imagery, the visual identity opts for light, calming tones and soft textures to evoke emotional safety and routine. At its heart is Lee, a friendly cloud mascot with gentle curves, designed to connect with children and ease the bedtime process.

Every element - from name to character design, supports the brand’s core promise: peaceful nights and joyful days. Gentlee is scalable, clear and emotionally intelligent, purpose-built for a broader sleep ecosystem.