HiRaw! stakes its claim in a cluttered market with a distinctive voice that blends technological sophistication with elemental rawness. The brand's custom MN Raw font stands out as a vital component, crafted to encapsulate the brand's complex character. It reflects the texture of mixed food, elevating the font from mere text to a visual manifesto.
The illustrations embrace an organic style, contrasting the often sterile imagery of the pet food industry. They don't just complement the brand's philosophy of "Raw for All," they embody it. By employing neutral color tones as a backdrop, the brand ensures that its vivid elements can shine, creating a balanced and authentic visual landscape.
HiRaw!'s rebrand isn't just a superficial change; it's a strategic overhaul. The design marries the company's tech-savvy background with a raw authenticity, appealing to consumers wary of processed options. It offers a holistic identity, robust yet elegantly raw—a masterclass in brand evolution.