Naturally Joyful Fruits: A Fresh and Vibrant Identity for the UK’s Leading Citrus Brand
The new identity for the UK’s leading citrus brand emphasises freshness, quality and natural juiciness.
The logo design features vibrant, playful fruit illustrations, embodying the brand’s ‘Naturally Joyful’ ethos. Bright, energetic colour palettes underline the brand’s commitment to quality and appeal to a younger generation of consumers.
The new packaging design is dynamic, evoking freshness, while maintaining a flexible system to support future product innovation. The brand’s tone of voice remains light and approachable, in keeping with the overall bright and vibrant visual identity.
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