Omlet, a direct-to-consumer pet brand, has embarked on a transformative journey, reshaping how pets and owners interact. The rebranding strategy, extending across all business aspects, aimed to broaden Omlet's reach from a niche audience to a global platform. This change was pivotal, considering the pet product industry's tendency to cater to human preferences over animal needs. Omlet's philosophy diverges, focusing on pets' innate behaviors and designing products that cater specifically to them. This approach is evident in their successful Eglu Chicken Coops, marking Omlet as a preferred choice for pet owners worldwide.
The essence of the rebrand revolves around a 'world of wonder' for pets and their owners. Omlet’s “start from scratch” mentality and courage to view life through a novel lens are the core of their brand identity. This approach results in innovative solutions that ease pet ownership challenges while enhancing the joy it brings. The rebranding encapsulates this ethos through various elements.
The visual identity combines whimsy and engineering prowess. The 3D tactile illustration style, reminiscent of product design prototypes, symbolizes the playful yet imperfect interactions between pets and owners. The chosen typeface reflects the unique shapes of Omlet’s products, adding a distinctive character to the brand.
Color-wise, the palette is inspired by pets’ environments, both indoors and outdoors, symbolizing the brand's deep understanding of pets' lives. The tone of voice, grounded in the inspiration behind real products, not only reflects Omlet’s innovative thought process but also invites customers to delve deeper into the brand's philosophy. This comprehensive rebranding marks a significant shift in the pet product industry, positioning Omlet as a leader in thoughtful, pet-centric design.