PayPal’s Brand Refresh: A Modern, Optimistic, and Accessible Identity

PayPal's refreshed brand identity, developed by Pentagram, reflects its mission to simplify global commerce for "Everyone, everywhere." The updated design introduces a custom typeface, PayPal Pro, which embodies boldness, confidence, and clarity.

The sharper, more modern monogram is now independent from the wordmark, while a streamlined color palette enhances accessibility. Blues are used as energizing accents, while the outdated yellow has been eliminated, emphasizing a clean, modern look.

Inspired by everyday payment behaviors like tapping and swiping, PayPal’s new motion language reinforces the platform’s ease of use and intuitive experience.