SUPERKEEN: Bridging the Gap Between Health and Enjoyment in Food

SUPERKEEN is a brand meticulously crafted to support an anti-inflammatory lifestyle, inspired by founder Caragh Keane's personal journey with lupus.

It focuses on allergen-free cereals that cater to individuals with allergies or auto-immune conditions, while promoting inclusivity for all health-conscious consumers.

The visual identity is anchored by the brand mascot, Cloud Guy, who represents the relief and lightness of being inflammation-free. The brand uses playful, rounded graphic forms and soft textures to create a welcoming atmosphere.

SUPERKEEN aspires to build a positive, supportive community through engaging communications, educational resources, and advocacy, making healthy eating both accessible and enjoyable.