The brand identity for TAO, a French producer of modern and sustainable modular houses, is rooted in the principles of simplicity and efficiency. The core creative insight is drawn from the universally understood language of furniture assembly kits, reframing the process of building a home as a clear and manageable experience.

This concept translates into a visual system that is both technical and soft. The identity is characterized by clean lines, legible information, and technical illustrations, creating a straightforward aesthetic. The overall brand language is designed to be approachable and modern, reflecting the effortless customization of the TAO homes themselves.