Fellowkids Identity: the collectible embodiment of fandom culture.

The core essence of the Fellowkids brand identity is the transition from simply servicing fans to genuinely embodying fandom itself.

This objective is realized through the "Fellowkid," a hooded, expressive character that serves as the visual and emotional anchor. The hoodie acts as a potent insight and source of inspiration, symbolizing a shared signal of belonging and identity within fan culture -a recognition that the brand must behave with the same emotional depth as its audience.

The visual system draws heavily on the insight of 'the gamer's room,' finding inspiration in console games and collectible toys to establish a colourful, Y2K-inspired visual world marked by nostalgic logos and expressive typography.

This foundation creates a modular system designed for ease of adaptation across merchandise and social platforms.

The ultimate manifestation of this strategy is transforming the logo into a collectible vinyl art toy, turning the brand itself into a piece of fan culture to be collected, celebrated, and shared.