Tropicana Reinvented: A Fresh Look That Reinforces Brand Heritage and Quality
Tropicana’s rebranding highlights its heritage as the original orange juice, emphasizing that not all juices are created equal.
The new design focuses on the orange at the heart of its visual identity, with the orange dotting the “I” in the brand mark, symbolizing freshness and authenticity.
The iconic orange with red and white straw has been refined to reflect the brand’s commitment to quality. Hand-drawn illustrations and the founder’s signature further reinforce the brand’s heritage, reinforcing Tropicana as a leader in the juice category.
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