Feminism and Tradition in Gastronomy: The Identity of Juana Paloma

Juana Paloma, a food house in Malaga, reclaims traditional local recipes while celebrating women's roles in the kitchen. Founded by chefs Ana Rollán and Guadalupe Peñalver, the brand merges culinary heritage with feminist values.

The visual identity balances rustic aesthetics and modern minimalism, symbolizing tradition and progress. The branding incorporates earthy tones, handcrafted typography, and evocative iconography to reflect authenticity and inclusivity.

The holistic design extends from verbal communication to interior spaces, creating a cohesive experience that honors the past while advocating for women’s voices in gastronomy. Insightfully, it showcases the intersection of tradition and empowerment.