At the heart of Myrth's identity is its distinctive logotype and "Fantastic Farmer" branding, which exudes boldness and spirit. These elements are not mere visual markers, but narrators of the brand's commitment to artisan quality and inventive cuisine.
Myrth's registered logo demonstrates extraordinary versatility, embodying the restaurant's philosophy of "living improvisation." Its adaptability is reflected in applications ranging from repeating patterns to deconstructed, free-form designs, reflecting the creative and constantly evolving nature of Berglund cuisine. This dynamic brand approach reflects the constant innovation and talent inherent in Myrth's culinary creations.
Additionally, the use of illustrative terrazzo graphics and patterns cleverly differentiates between branded and eco-friendly applications. This design choice not only adds visual depth, but also subtly weaves the restaurant's surroundings with its identity. Often synonymous with craftsmanship and durability, terrazzo pieces reflect the restaurant's commitment to quality and a lasting appearance.
The Myrth brand, thanks to the creative ingenuity of Buddy-Buddy, presents a compelling case study of how visual identity can showcase and elevate a culinary concept. This is proof of how well-thought-out and coherent design can translate a chef's vision into a tangible brand experience that you can identify with.