Naolib centralizes transportation services in the Nantes metropolitan area, emerging from a multi-year consultation to simplify multimodal travel. Naolib combines "naoned," signifying "Nantais" in Breton, and "liberty," embodying fluid, free movement. This linguistic blend serves as the conceptual nucleus around which the visual identity is constructed.
The visual language is a distillation of Nantes' core traits—citizen-centric, green, and creative. It's not merely aesthetic but a functional navigational guide. Utilizing colors, typography, and iconography, the design fosters a sense of community and territoriality.
Naolib aims to be more than a service; it aspires to be an ecosystem that combines practical utility with visual elegance.