Svea Solar's transformation has moved away from green energy stereotypes, creating an identity that speaks as a lifestyle choice, not just an ethical one. The creative strategy was based on two paradigm shifts: a shift in perception aimed at redefining the aesthetics of green energy, and a shift in mindset aimed at changing society's relationship to power.
The developed visual system, focusing on the concept of "power", uses a palette of bright, electrifying colors juxtaposed with bold product images, combining creativity with technology.
This fresh visual narrative is consistently carried out in digital and physical spaces, avoiding stagnant tropes of sustainability. The brand's message is a call to action and join the global shift towards renewable energy, led by Svea Solar.
Since its launch in 2020, the repositioning has established Svea Solar not only as a market presence, but also as a global leader, synonymous with innovation and optimism in sustainable energy solutions.
The result is an identity that is not only visible, but also vibrant and compels consumers to easily incorporate sustainability into their lifestyle.