Thick Pickle: Embracing the Thickness - A Bold Brand Identity Case Study

Thick Pickle boldly challenges the snack market. Its ethos is uncompromisingly bold and appeals to adventurous pickle lovers everywhere. Imagine encountering its tall, neon green and chrome packaging, housing a single colossal pickle, enticing with intrigue and humor.

Before the Kickstarter campaign, Thick Pickle consulted with food scientists, chefs and sailors, confirming the collective desire for massive, juicy pickles. Its website provides an important testing ground for consumer feedback, paving the way for future efforts.

Central to Thick Pickle's identity is its vibrant visual language, with bold neon greens juxtaposed with earthy olive tones, embellished with foil embossing and oversized typography. Dynamic 3D elements such as "The Brine Soaker" add depth and fun.

Thick Pickle's irreverent humor, reflected in the brand's cheeky copy and personality, fosters a sense of camaraderie with its audience. Powered by the studio's efforts, Thick Pickle is more than just a snack - it's an expression of boldness and indulgence. Join the Tang Gang and "Respect Thickness".