Field's Visual Identity: Bridging Natural Elements and Data-Driven Technology in Geo-Spatial Solutions

Field emerges as a European leader in geodata, born from merging various tech entities. The challenge lay in creating a unified identity that reflects its mission for greener, safer, and smarter solutions.

Field's color scheme melds natural elements with tech sophistication. The bright, nature-inspired palette harmonizes the brand's tech-driven focus with organic layers, achieving both aesthetic and philosophical coherence.

The visual identity is designed for immediate recognition, echoing Field’s operational precision. From car fleets to drones, the straightforward design ensures adaptability across diverse applications.

The website employs a strict grid, handling imagery of various scales to offer a dynamic user experience. It seamlessly conveys complex geospatial data in an intuitive manner.

Field's branding succeeds in merging data-driven technology with natural elements, creating a mature, balanced brand poised to empower tomorrow's builders.