Humane World for Animals: Unifying a global vision for animal protection

The core essence of Humane World for Animals is encapsulated in its commitment to effective and permanent impact on a global scale. The brand's visual identity, particularly the new globe icon featuring interlocking animals in motion, directly communicates this ambition. This dynamic symbol represents the interconnectedness of the animal kingdom and the organization's comprehensive reach across sky, land, and sea.

The fundamental insight driving this redesign was the need for the organization to transcend its previous perception as a localized entity and establish itself as a true global leader. The creators' inspiration stemmed from the understanding that the Humane Society's actual work involved tackling the root causes of animal cruelty, not just treating symptoms. This led to the development of a unified brand architecture and a name that clearly articulates its worldwide mandate and animal focus, paving the way for sustained impact in animal welfare for decades to come.

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